Friday, May 22, 2009

Carrotmob - A New Approach to Boycotts



I read about the Carrotmob a few weeks and have been intrigued with the group ever since then. They have a unique take on boycotts and have engineered a "reverse boycott" program which has been implemented a few times in various cities, most notably, their first big event in San Francisco some time ago. It's a pretty cool idea.


No comments: