After a bit of perusing the magical Internets, I found some additional fascinating (and hilarious) information about the KFC Buckets For the Cure campaign against breast cancer that I wrote about the other day. I read a subversive article that directed me to read the teeny tiny print at the bottom of the Buckets For the Cure website, which reads:
"KFC restaurant operators have contributed 50 cents to the Susan G Komen For the Cure for each Komen branded bucket purchased by the operators from April 5, 2010 - May 9, 2010. Guaranteed minimum contribution is $1,000,000. Customer purchases of KFC buckets during the promotion will not directly increase the total contribution."
Reread that last sentence again. Go ahead, I'll wait. Got it? Are you outraged? Mildly annoyed? Bored?
So all the money is coming from KFC franchise operators, not from you, loyal fried chicken purchaser, despite what you see in the Tellyvision commercial. What if your local franchise doesn't participate (unlikely since I'm sure participation is required by KFC central command)? How will you help fight against breast cancer?
So not only is this campaign ignorant of the undisputed fried chicken-obesity-breast cancer link and a complete sell out by the Susan Komen people, but it is disingenuous, misleading, and completely false. No matter how many buckets of friend chicken you buy, it doesn't matter since a portion of your purchase WILL NOT go directly to the Susan Komen folks. What a fantastic campaign.
You can read the legal gibberish for yourself (at the very bottom of the page) from their website.