The orgy of gluttonous consumption that is Black Friday is pretty repellant to me. People standing in line for hours to pay money they don't have for things they don't really need seems wrong on so many levels. Big box stores opening up on midnight and making their employees (employees they obviously consider expendable cogs in the machine) work on Thanksgiving Day seems cruel. The all encompassing media advertising blitz for the days leading up to Black Friday just becomes nauseating in its repetition and intensity.
All this seems like like a microcosm of the many of the woes of our society: the glorification of shopping and spending, the promotion of the idea that buying stuff and spending money will make you happy/loved/appreciated/accomplished, the insatiable yearning for the next disposable electronic gadget, the over-saturation of advertising into every aspect of life, and the indoctrination of younger and younger people into the cult of spending. It all just seems like such a waste.
It wasn't that long ago, just a few years, that I heard happy Black Friday stories. Groups of friends or family going to a few stores at 5:00 am for some early Christmas shopping, then spending hours over coffee and breakfast at the local diner swapping gossip and catching up. The talk and the focus was on people and camaraderie and Holiday sweaters, not the sanctification of gladiatorial combat shopping. I don't hear the happy anecdotal Black Friday stories anymore, just tales of people pushing others down, fighting in stores over stuff, and overspending.
How was Black Friday 2011? This article titled
Violence, pepper spray mars Black Friday shopping should give you a clue. Is this media sensationalism of a few minor incidents? Absolutely. Should we avoid generalizing based on a few isolated incidents? Probably. Is it disgusting that a woman pepper sprayed 20 people so she could gain an advantage on buying a Nintendo? Yup. Does it say a lot about us that people broke into and looted a store because they were angry it didn't open right at midnight, as advertised? I think so. Am I saying that capitalism is wrong and evil? Nope, not at all.
I'm not trying to claim that I'm holier than thou or attempting to convert anyone. I buy stuff. I go to malls (rarely). I have a television. But over the last decade I've tried to give more Christmas presents that I made. Homemade jam or applesauce, candy from the local chocolate shop, items bought at local craft fairs, tins of homemade cookies and fudge, used books. Contrary to the messages in advertising, NOT spending money has actually made me happier. Much happier.