My attempt to move from Southern California and create a happy and sustainable urban homestead in North Dakota, with some musings on life with deaf dogs, a gluten free spouse, and the occasional mischievous garden gnome. Thank you for visiting and I hope you enjoy.



Thursday, October 29, 2009

Smart Choices Program Suspended

I was at the grocery store recently and saw first hand the most recent terrible idea from the food industry - the "Smart Choices" program. I wrote a blog entry about it a few weeks ago. Have a read, I'll wait.

Sugar Laden and Highly Processed Foods to be Sold as "Smart Choices.

Under this program, created by a PR firm associated with food giants like General Mills and Kellogg, junk food a sugary cereals were labeled as "smart choices" and made to seem like healthy foods to choose. My wandering through the grocery store demonstrated the insanity and hypocrisy of this program, crap like Froot Loops and Frosted Flakes were given this alleged seal of approval.

Another abomination of processed food crap, Bagelfulls, which judging by what I saw in the freezer container was nothing more than some type of doughy stuff filled with cream cheese and corn syrupy jam. If crap like this qualifies as a "smart choice" than it's plainly obvious that such a program is useless.

Thankfully the public outcry over this program in the last few weeks has lead to the recent cessation (see LA Times article) of this program. We'll have to see if they try to roll the program back out, with changes? or with less publicity? or perhaps they'll put the program where it belongs, in the trash can.

1 comment:

Bill said...

They've been doing this since January '05-keep up with the times. Gatorade is also a healthy choice, check that out :)